Our Marketing Plan for Your Home

Price Your Home Right

With our local experience and the latest market data, we know how to get top dollar for your home.

Marketing That Attracts Buyers

RE/MAX iRealty Innovations REALTORS® can show off your home with professional photos, 3D virtual tours, professional measurements and substantial advertising campaigns. Get maximum exposure to expose your property to more people.

Pay Low Fees

And, we deliver full service for a low negotiable listing fee.* Oftentimes, I'm asked if our fees are higher because of our RE/MAX affiliation. The answer is NO: You might be surprised that RE/MAX agents most often have the ability to charge less than our competitors AND provide similar or higher levels of service.

Our Results

With RE/MAX iRealty Innovations behind us, we are local market experts and skilled negotiators. We're accountable to deliver a result you're happy with and will never pressure you to make an easy sale.

*Minimum commissions/fees may apply. Market-normal buyer's agent commission/fee not included, but usually required. Real estate service fees and included services are negotiable with each real estate licensee in each real estate brokerage agency. Real estate brokerage agencies may be able to set maximum and/or minimum rates in Alberta. Different commission rates, fees and listing and marketing services may be offered by other RE/MAX Franchisees and affiliates in Canada.

Our Expertise

As Real Estate Professionals, will provide listing recommendations based on your needs and the local market. We’ll never pressure you one way or another.

We Will:

• Prepare a comparative market analysis (CMA) showing recent comparable home sales and demand in your neighbourhood so you have expert pricing guidance.
• Meet with you to understand your selling motivations and timeline.
• Walk through your home, taking note of its best features and improvements that could maximize its value; Recommend a probable selling price and target list price based on your needs, and create a marketing plan for how to get it.
• We can recommend trusted local professionals to get your home landscaped, cleaned, painted, and primped to perfection.
• Where the property requires a compliant Real Property Report (an enhanced survey), we will review your current RPR and help ensure compliance with the agreements of purchase and sale. If we notice a requirement for an update, we will direct you to get legal advice or to have an updated compliant RPR created.
• If you own a condominium (town home, apartment or bare land), we will facilitate you in getting the required condominium documents required to sell your home. If the condominium board, or their property management company, is not yet providing these documents to you at no charge, we should be ablle to direct you to where you can get them in a timely and cost effective manner.
• If you are interested in getting your property professionally staged, we can provide you with a list of incredible home stagers. By appealing to the emotional side of buyers, the professional staging of your home MAY speed up your sale; however, there has never been any evidence that conclusively demonstrates that staging a home helps you sell for more money. As you can imagine, licensed real estate professionals are prohibited from offering to pay for this type of expense (or legal fees or home inspections or condominium document reviews) due to serious conflict of interest and contract inducement issues.

[Available through any RE/MAX iRealty Innovations associate. Ask which of these are included in their basic fee.]

Of Course, Marketing Options Include Our Basics...

Signage

Premium, updated RE/MAX yard signage. Some associates have reflective signage available.

Beautiful Photography

Shot by local professional real estate photographers. [Optionally available through any RE/MAX iRealty Innovations associate. Ask if hired real estate photography is included in their basic fee.]

Plus – Available, Additional, Unmatched On-line Exposure, Premium Advertising:

[Optionally available through any RE/MAX iRealty Innovations associate. Ask if this service is included in their basic fee.]

We use ALL the tools that today's prospective Home Buyers demand:

• Buyers want to see Photos — 98%
• Buyers want to see Details — 98% 
• Buyers want to see Floor Plans — 83%
• Buyers want to see Virtual Tours — 82%
• Buyers want to see Videos — 61%

[Source: National Association of Realtors® 2017 Profile of Home Buyers and Sellers]

iGUIDE is the Ultimate Solution that helps sell your home faster, for top dollar with less disruptions.

Every iGUIDE includes property photos, floor plans, room measurements, area calculations, neighbourhood information and a 3D immersive tour.

[Source: GoiGuide.com Retrieved: 2019]

With these marketing options, we can actively advertise YOUR HOME on many of these popular websites:

With these marketing options, we often see remarkable results that you won't get by just advertising on the MLS® System alone. Results like this:

[Optionally available through any RE/MAX iRealty Innovations associate. Ask if this service is included in their basic fee.]

Ready to get started?

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*Minimum commissions/fees apply. Market-normal buyer's agent commission/fee not included, but required. Real estate service fees and included services are negotiable with each real estate agent in each real estate brokerage agency. Real estate brokerage agencies may be able to set maximum and/or minimum rates in Alberta. Different commission rates, fees and listing and marketing services may be offered by other RE/MAX Franchisees and affiliates in Canada.

Links to additional pages:

• The Selling Process
• Selecting the Right Agent
• Setting Your Price
• Attracting Buyers
• Handling Viewings
• Dealing with Offers
• Closing Your Sale
• What's My Home Worth?
• 10 Things You Need to Know Before You Hire an Agent