A blog cannot deal with all aspects of a subject and is not intended to replace professional advice. It's purpose is to highlight information and identify areas of possible interest. Anyone wishing to discuss this blog or to make any comments or suggestions about this blog is invited to do so by either posting comments or emailing me directly.


You Want to Do What?

Recently, I had a potential home seller call me and he asked, "If we list my home for sale this summer and it doesn't sell, can we re-list it for sale and raise the asking price in the fall when the demand is higher?"
Um, let me get this straight: You wish to have your home listed for sale for about 90 days at a particular price... and if it doesn't sell - meaning that the market has determined that your home is over-priced... you wish to immediately raise the price to see if it will sell then?
I had already informed him that there were 173 homes in his area similar to his and based on recent sales for the last month or so for both his neighbourhood and community that would most likely take an appropriately priced home in the neighbourhood of 15 - 17 weeks to sell.
Now, does that really sound like a good pricing strategy to you?
Of course at this point I had not yet established an Agency Relationship with the individual nor agreed to represent him, so I couldn't advise him on a marketing strategy. BUT, here it is:
How 'bout we price the home so that it has a remote potential to sell instead? Isn't your real goal, "To sell the home for the best possible net amount" and not just put it onto the market?


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