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Where Buyers First Learn About The Homes They Buy

Home Buying in Calgary
In the December edition of the National Association of Realtors newsletter, there is an interesting article about home buyers. It said:
When buyers were asked where they first learned about the home they purchased:
  • 40 percent said the Internet
  • 35 percent from their real estate agent
  • 11 percent a yard sign
  • 6 percent from a friend, neighbour or relative
  • 5 percent home builders
  • 2 percent a print or newspaper ad
  • 2 percent directly from the seller
  • and less than 1 percent from a home book or magazine.
I tell my sellers all the time – it’s all about the Internet these days. Newspapers, flyers, postcards, home books and magazines for marketing homes is... dead - dead - dead.
REALTORS® can only access real estate listings through the Internet; 88% of homebuyers use the Internet to search for homes; and of those homebuyers, 91% use a REALTOR® to purchase a home.
Getting exceptional professional photography, the very best advertising copy and a great multimedia virtual tour are absolutely critical to grab the attention of potential home buyers and their agents and to showcase your home in its best light. Finding the right real estate professional agent with a marketing plan that includes all of these and additionally the ability to create a huge Internet presence for your home listing in a matter of hours or just a few days is critical to the successful sale of homes today!
Correct pricing, superb market exposure, and excellent condition are what your real estate professional brings to the table to get your home sold in today's digitally connected, on-line world. Don't settle for anything less.


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Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
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