A blog cannot deal with all aspects of a subject and is not intended to replace professional advice. It's purpose is to highlight information and identify areas of possible interest. Anyone wishing to discuss this blog or to make any comments or suggestions about this blog is invited to do so by either posting comments or emailing me directly.


Has your Agent upgraded their Real Estate Photography?

If you have your home for sale, are you getting effective marketing as part of your agent's offering? I have been including floor plans and multiple 360° virtual tours as part of the included marketing services for all listings for sale for the last several years. I have always found them to be really effective in communicating the home and its wonderful features. However, like many leading Realtors®, I am in constant search of ways to improve the effectiveness of my property listing marketing.

Earlier this year, I came across a system that combines both and results in MUCH greater viewership from potential home buyers. Take a look at this as an example of how this system looks:

From the iGuide website:

iGUIDE is the Ultimate Solution that helps sell your home faster, for top dollar with less disruptions.

Every iGUIDE includes property photos, floor plans, room measurements, area calculations, neighbourhood information and a 3D immersive tour.

We use ALL the tools that today's prospective Home Buyers demand:

[Source: National Association of Realtors® 2017 Profile of Home Buyers and Sellers]

  • Buyers want to see Photos — 98%
  • Buyers want to see Details — 98%
  • Buyers want to see Floor Plans — 83%
  • Buyers want to see Virtual Tours — 82%
  • Buyers want to see Videos — 61%

If your agent isn't including great photography and floor plans like this, maybe it's time they did. Ask them. It doesn't cost more to have a great agent.

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Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
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