When a home owner decides to sell their home, they obviously want the best possible price for it with the least amount of hassles along the way. However, for the vast majority of home sellers, the most important result is actually getting their homes actually sold.
In order to accomplish all three goals, a home seller should realize the importance of using a real estate broker. We realize that technology has changed the purchaser’s behaviour during the home buying process. According to the National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the first step that, “…44% of recent buyers took in the home buying process was to look online at properties for sale.”
However, the report also revealed that 96% of buyers who used the Internet when searching for homes purchased their homes through either a real estate broker or from a builder or through a builder’s saleperson. Only 2% purchased their homes directly from a seller whom the buyer didn’t know.
Buyers search for a home online but then they depend on a real estate agent to help them find the home they will buy (50%), to help them negotiate the terms of the sale (47%) & price (36%), or to help understand the process (61%).
The plethora of information now available has resulted in an increase in the percentage of buyers who reach out to real estate professionals to “connect the dots.” This is obvious, as the percentage of overall buyers who have used real estate agents to buy their homes has steadily increased from 69% in 2001.
Bottom Line: If you are thinking of selling your home, don’t underestimate the role a real estate broker can play in the process.