"Given this obvious upside, it is shocking that only 15.4% of homes in our data set were marketed using professional photography. The majority of listings, 80.9%, were photographed using point-n-shoot photography, and still another 0.7% used just a camera phone. Let’s not mince words: If you are not using professional photography to market your home, you are not really marketing your home." [Redfin]
A blog cannot deal with all aspects of a subject and is not intended to replace professional advice. It's purpose is to highlight information and identify areas of possible interest. Anyone wishing to discuss this blog or to make any comments or suggestions about this blog is invited to do so by either posting comments or emailing me directly.
June 22, 2012
Photography and Home Sales
Back in 2010, Redfin (a full-service real estate brokerage in the U.S.) conducted a scientific study that supports what many REALTORS® already know:
The quality of the photographs of homes for sale is important. The study actually showed that sellers got more money for their homes if they were marketed with professional quality photography.
The study found that the highest quality pictures were taken with DSLR (Digital Single Lens Reflex) cameras. Here's a quote from the study:
I would stress, however, that I have seen quite a few otherwise very good agents use DSLR cameras in "point-n-shoot" mode and create some really poor photographs too. A camera is a tool and the tool is only as good as the skill level of the user that uses it. So it's not the fact that the photographers are using DLSR cameras, it's that they are producing professional quality photographs that cause these results.
Like Redfin, every house that is listed by our team is marketed with professional photographs, and we pick up the tab, too. A picture truly is worth a thousand words – or far, far more!
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