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A few days ago, one of my colleagues in San Diego shared some insights that were released in June from a recent California Association of REALTORS® (CAR) report on understanding home buyers for REALTORS®.
 
Here are some of the findings on how the buyers responded:
  • 94% of buyers used an agent (So, 6% ended up representing themselves in the transaction.)
  • 58% of buyers found their agent on-line (That's probably double the number of agents that even use websites.)
  • 56% of buyers interviewed at least 2 agents
  • 51% "Googled" their agent
  • 93% were receptive to receiving information via "social media"
  • 54% would work with the same agent again.
That's pretty interesting. Here are some more insights:
 
Question: What was the single most important reason for selecting the agent that you used in your recent home purchase?
  • They were the most responsive 28%
  • Worked with that REALTOR® before 18% - (That's incredibly low, based on my experience)
  • First to respond 17% - (This is really pretty scary!)
  • Most aggressive 16% - (Really, you'd pick someone that is aggressive? Do you like being bullied?)
  • Most knowledgeable - (Isn't this the best answer?)
Question: What was your preferred method of communicating with your agent? And how did your agent actually communicate with you?
  • 73% preferred email (70% of the time this is how the communication was handled.)
  • 37% preferred telephone (50% - I've seen the consumer preference dropping for years. Voicemail keeps it this high.)
  • 32% preferred text messages (Only 1% of the time did their agent communicate through texts.)
  • 21% preferred Twitter (0% - None of those agents used Twitter to communicate. Probably because they don't know how to send DMs - i.e. direct messages.)
  • 14% preferred Facebook (0% - Same as above.)
  • 6% preferred communicating in person (Only 3% for how the communication was handled. This one seems surprisingly low. We agents tend to do so many face-to-face meetings.)
The lesson here is: if your agent, or prospective agent, doesn't ask you how you wish to be communicated with, tell them! If you're an agent, ask your client or prospect.

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Data supplied by CREB®’s MLS ® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
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